New reference vehicle based on Jeep Wrangler demonstrates how QNX CAR 2 application platform will help drivers and automakers personalize the driving experience
DETROIT, Telematics Detroit Conference, June 6, 2012 QNX Software Systems Limited, a global leader in software platforms for the in-car infotainment and telematics market, has taken the wraps off a new reference vehicle, a specially modified Jeep® Wrangler® Sahara, to showcase how its QNX CAR 2 application platform is poised to bring a new level of personalization to the automobile.
We created the reference vehicle for three reasons: to show how automakers can create a custom look-and-feel for multiple vehicle lines from a single, cost-effective code base; to show how drivers can easily re-skin the dashboard to suit their personal tastes and interests; and to show how application developers can create apps that adopt the vehicles look and feel, said Andy Gryc, automotive product marketing manager, QNX Software Systems.
To demonstrate the personalization capabilities of the QNX CAR 2 application platform, a pre-integrated software stack for building in-car infotainment systems, the reference vehicle includes a digital instrument cluster, an infotainment system, and a media player, all of which can be re-skinned through a simple tap on the touchscreen to display a different look and feel. The underlying code remains the same; only the user interface, created in HTML5, changes from one skin to another.
Currently, automakers must design and build separate instrument clusters and infotainment systems to match the brand identity of each product line an expensive and often complex process. By allowing automakers to create a single code base that can be re-skinned across vehicles, the QNX CAR 2 application platform will not only help eliminate this complexity, but also help enable automakers to respond more quickly to shifting customer tastes and expectations. And by enabling user personalization, the platform will help consumers feel more at home in their cars and, ultimately, enhance brand loyalty.
QNX Software Systems new reference vehicle can also post updates to Facebook that list the song and artist the infotainment system is currently playing; users use simple voice commands to control when updates are posted. To view live updates issued by the Jeep during Telematics Detroit, visit facebook.com/QNXSoftwareSystems.
Other highlights of the new reference vehicle include:
The vehicle also integrates a variety of partner technologies, including hybrid navigation from TCS and Telenav, text-to-speech and natural speech recognition from Vlingo and AT&T, streaming Internet radio from Pandora® and TuneIn, integrated weather reporting from the Weather Network, parking search from Best Parking, FOTA (Firmware Over-The-Air) software updates from Red Bend® Software, and integrated Bluetooth profiles from Sybase iAnywhere® and Cybercom.
QNX Software Systems has licensed its software technology for use in millions of in-vehicle systems worldwide, including digital instrument clusters, hands-free systems, multimedia head units, connectivity modules, and navigation systems.
QNX Speakers at Telematics Detroit
QNX Partners at Telematics Detroit
Several of QNX Software Systems partners will also demonstrate QNX-based systems at Telematics Detroit. Red Bend Software will demonstrate FOTA updates and TCS will demonstrate hybrid navigation for the QNX CAR 2 application platform, and Texas Instruments will demonstrate the platform on Jacinto and OMAP processors, which support software-defined AM/FM/HD radio.
About QNX Software Systems
QNX Software Systems Limited, a subsidiary of Research In Motion Limited (RIM) (NASDAQ:RIMM; TSX:RIM), is a leading vendor of operating systems, middleware, development tools, and professional services for the embedded systems market. Global leaders such as Audi, Cisco, General Electric, Lockheed Martin, and Siemens depend on QNX technology for vehicle telematics units, network routers, medical devices, industrial control systems, security and defense systems, and other mission- or life-critical applications. Founded in 1980, QNX Software Systems Limited is headquartered in Ottawa, Canada; its products are distributed in over 100 countries worldwide. Visit www.qnx.com and facebook.com/QNXSoftwareSystems. For more information on QNX Software Systems automotive work follow @QNX_Auto on Twitter or visit http://qnxauto.blogspot.com/.
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