Building Flexible, Future-Proof Infotainment Systems

New smartphones come to market every month, and new mobile apps come out every hour, whereas infotainment systems must operate for 10 years or more. So how can an infotainment system designed today work with phones or apps created tomorrow? There is, of course, no single connectivity solution to address the problem. An infotainment system design must therefore possess the flexibility to accommodate the inevitable evolution of the mobile market. The alternative is early obsolescence.


Tina Jeffrey tjeffrey@qnx.com

Tina Jeffrey

In her role as automotive product marketing manager, Tina Jeffrey oversees the marketing efforts for several QNX automotive initiatives, including QNX Acoustics for Active Noise Control, and participates in industry standards groups, including the Automotive and Web Platform Business Group of the World Wide Web Consortium (W3C). Tina has more than 17 years’ experience in the semiconductor and software industries. She has designed SoCs and ASICs, and has expertise in both marketing and engineering strategy. Prior to joining QNX Software Systems, Tina was responsible for technical marketing of multimedia and image processors for automotive and consumer market segments. Tina has published papers on image cognition processors and intelligent imaging for automotive applications. She holds a Bachelor’s of Science degree in electrical engineering from the University of Ottawa.